A marketing agency built for functional health brands.

patient acquisition systems for functional and integrative health Brands that want quality leads, not noise.

We work exclusively with functional and integrative health brands, designing patient acquisition systems that attract the right people and convert them into booked consults.

Clear strategy, clean execution, and marketing that respects how people actually choose care.

A marketing agency built for functional health brands.

patient acquisition systems for functional and integrative health Brands that want quality leads, not noise.

We work exclusively with functional and integrative health brands, designing patient acquisition systems that attract the right people and convert them into booked consults.

Clear strategy, clean execution, and marketing that respects how people actually choose care.

Ready to grow your business?

What we do

How we approach growth in functional health?

Why it works

Patient acquisition in functional and integrative health isn’t about speed or volume. People aren’t buying a product. They’re choosing care, often after years of frustration, confusion, or being dismissed.

That’s why our systems are built around clarity and trust before scale. We avoid manufactured urgency and focus on creating the right conditions for informed decisions. The result is better conversations, not just more leads.

our guiding principles

Signal before scale

We start by sharpening the message. When positioning is clear, the right people recognize themselves early and disengage if they’re not a fit. That alone raises lead quality.

Systems, not tactics

Paid media, funnels, follow-up, and tracking are designed as one connected system. This removes guesswork, surfaces real performance data, and creates consistency as you grow.

Quality over noise

We optimize for booked consults and real conversations, not cheap leads or inflated metrics. If it doesn’t move someone closer to care, it doesn’t matter.

Quality leads are a byproduct of clear positioning.

Quality leads are a byproduct of clear positioning.

What working together looks like?

How we Do it

1. Diagnostic and alignment

We start by understanding your business, your offer, and what’s already in place. This includes a review of messaging, funnel flow, and traffic sources so we’re solving the right problem from day one.

2. System design and setup

We design or refine the acquisition system. Ads, landing pages, tracking, and follow-up are built to work together, with clarity and client intent as the priority.

3. Launch and optimization

Campaigns go live, data comes in, and we refine based on real behavior. We optimize for booked consults and quality conversations, not surface-level metrics.

4. Measurement and iteration

You get clear reporting tied to outcomes that matter. We adjust, improve, and scale thoughtfully as the system proves itself.

Why choose us

RUUT Marketing exists because of lived experience.

RUUT Marketing was founded by Almas after years of navigating her own health challenges within the conventional system. Like many patients, she experienced long periods of frustration, dismissal, and searching for answers that never fully addressed the root cause.

Everything changed when she found functional and integrative practitioners who approached health differently. They asked better questions, looked deeper, and offered care that finally made sense.

That experience is the reason RUUT exists.

The agency is built on deep health literacy and a clear understanding of how patients think, hesitate, research, and ultimately choose care. It also reflects how difficult it can be for practitioners to communicate complex, nuanced work in a crowded online space.

RUUT was created to bridge that gap, bringing clear strategy, disciplined execution, and respect for the responsibility that comes with marketing healthcare. It’s about helping the right people find the right care, sooner.

Why choose us

RUUT Marketing exists because of lived experience.

RUUT Marketing was founded by Almas after years of navigating her own health challenges within the conventional system. Like many patients, she experienced long periods of frustration, dismissal, and searching for answers that never fully addressed the root cause.

Everything changed when she found functional and integrative practitioners who approached health differently. They asked better questions, looked deeper, and offered care that finally made sense.

That experience is the reason RUUT exists.

The agency is built on deep health literacy and a clear understanding of how patients think, hesitate, research, and ultimately choose care. It also reflects how difficult it can be for practitioners to communicate complex, nuanced work in a crowded online space.

RUUT was created to bridge that gap, bringing clear strategy, disciplined execution, and respect for the responsibility that comes with marketing healthcare. It’s about helping the right people find the right care, sooner.

What our clients come to us for

Clients typically come to RUUT after trying marketing that looked good on paper but didn’t translate into real conversations or booked consults. They’re often frustrated by vague reporting, poor lead quality, and systems that don’t reflect how patients actually choose care.

What they’re looking for is clarity. A strategy that makes sense. And execution they don’t have to manage.

What our clients come to us for

Clients typically come to RUUT after trying marketing that looked good on paper but didn’t translate into real conversations or booked consults.

They’re often frustrated by vague reporting, poor lead quality, and systems that don’t reflect how patients actually choose care.

What they’re looking for is clarity. A strategy that makes sense. And execution they don’t have to manage.

Q&A

The FAQs

Who do you work with, and who isn’t a fit?

We work with established functional and integrative health practitioners, clinics and coaches already generating at least $30K per month. Our clients typically have a proven offer, some demand, and the capacity to take on new patients.

RUUT is not a fit for early-stage businesses still finding product–market fit, or anyone looking for quick wins without building a system. We do our best work when there’s something solid to scale.

How long does it usually take to see results?

It depends on what’s already in place. Most clients begin seeing early traction within the first 90 days, with stronger, more consistent results following as data compounds and systems are refined.

Because functional health decisions take time, our focus is on sustainable momentum, not instant spikes that disappear.

What kind of involvement is required from me?

We handle strategy, execution, and optimization, but collaboration matters. We’ll need your input during onboarding, access to key platforms, and occasional feedback as we refine messaging and positioning.

Once the system is live, your time commitment is minimal. Our goal is to reduce marketing mental load, not add to it.

Do you offer one-time strategy?

Yes. Our Brand Diagnostic is a one-time strategic deep dive into your messaging, funnel, ads, and overall visibility. You’ll receive a clear blueprint outlining what’s working, what’s leaking, and what to prioritize next.

Some clients take the blueprint and implement it internally or with another team. Others choose to continue with RUUT. There’s no pressure either way. The goal is clarity first.

Do you work with businesses outside the U.S.?

Yes. While the majority of our clients are based in the U.S., we also work with select clinics and practitioners in Canada. Our systems are built to adapt to regional nuances while keeping strategy consistent.